DIGITAL MARKETING COURSE LIST ALONG WITH THEIR DETAILS:
Digital Marketing Fundamentals
Overview of digital marketing concepts and strategies
Digital marketing ecosystem and channels (SEO, SEM, SMM, Email Marketing, Content Marketing)
Understanding buyer personas and customer journey
Key performance indicators (KPIs) and analytics tools
Creating digital marketing plans and campaigns
Search Engine Optimization (SEO)
On-page optimization techniques (keyword research, meta tags, content optimization)
Off-page optimization strategies (link building, backlink analysis)
Technical SEO (site speed optimization, mobile-friendliness, schema markup)
SEO tools and analytics (Google Analytics, Google Search Console, SEMrush, Ahrefs)
Local SEO and voice search optimization
Search Engine Marketing (SEM)
Pay-Per-Click (PPC) advertising fundamentals
Google Ads (formerly AdWords) campaign setup and optimization
Keyword targeting, ad copywriting, and bidding strategies
Display advertising and remarketing campaigns
Performance tracking and optimization for better ROI
Social Media Marketing (SMM)
Social media platforms overview (Facebook, Instagram, Twitter, LinkedIn, YouTube)
Creating and optimizing social media profiles/pages
Content planning and creation for social media
Paid social advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
Social media analytics and insights
Email Marketing
Building email subscriber lists and lead generation strategies
Email campaign planning and automation
Email design best practices (responsive design, A/B testing)
Personalization and segmentation for targeted campaigns
Email marketing metrics and analytics
Content Marketing
Content strategy development and planning
Content creation (blog posts, articles, infographics, videos)
Content distribution and promotion channels
SEO-friendly content writing techniques
Content performance measurement and optimization
Digital Analytics
Introduction to web analytics and tracking tools
Setting up Google Analytics and tracking goals/conversions
Data analysis and interpretation for actionable insights
A/B testing and optimization strategies
Reporting and dashboard creation for data visualization
Inbound Marketing
Inbound marketing methodology and principles
Attracting and converting leads through content
Lead nurturing and marketing automation
Customer relationship management (CRM) integration
Inbound marketing analytics and ROI measurement
Affiliate Marketing
Affiliate marketing basics and ecosystem
Finding and partnering with affiliate networks and publishers
Affiliate program setup and management
Performance tracking and commission calculations
Affiliate marketing optimization techniques
Digital Marketing Strategy and Planning
SWOT analysis and competitive research
Setting SMART marketing objectives and goals
Budgeting and resource allocation for digital marketing campaigns
Creating a comprehensive digital marketing plan
Monitoring, evaluating, and adapting strategies for success
Courses
Course Type
Full Stack Development In Java
150 Hrs
30 Students
